There are many important elements in marketing—but every successful marketing strategy has one element in common, and that’s effective content. You can’t tell a story without content, and it takes a team of professionals to find the right words to tell our clients’ stories. Keep reading to learn about the Uptick Marketing content team and how they use their wordsmithing abilities to create compelling content.
What Success Looks Like for the Uptick Content Team
Our content team is passionate about learning our clients’ stories and finding creative and exciting ways to convey those stories. If you ask our content team what they love most about working in content marketing, they’ll tell you that they love the diversity of our clients and having an opportunity to learn about different organizations and companies. It’s truly rewarding to work with our clients in creating compelling content and then watching their traffic and engagement grow!
What Makes Our Content Different?
We take content seriously here at Uptick. Content is the backbone of effective marketing. It’s the “stuff” that makes your customers get excited about your company and spend money to buy your product or enlist your services. Getting the messaging right is essential because it calls people to act, and the clearer the message, the more likely you’ll get their business. That’s why our content team is laser-focused on finding the best ways to tell the world about our clients.
Misconceptions About Content Marketing
A common misconception about content marketing is that it’s the easiest part of marketing. There’s an idea that just because it’s a foundational element, that makes it “elementary” or easy to do. However, effective content marketing requires real skill and discernment in maintaining a client’s voice, messaging, and encouraging action from an audience. Additionally, because it’s easy to assume that creating content is simple, many don’t realize how much time it takes to create consistent and successful content. It requires strategy, in-depth knowledge, and many editing steps. Our content team takes special care to create content that conveys the right message, encourages action, and keeps audiences interested in our clients.
Tips From the Uptick Content Team
Our content team brings years of experience from many areas of the marketing industry. Their experience gives them a unique perspective, so we asked them to share their thoughts and tips for businesses or organizations looking into content marketing. Here’s what they have to say:
Danielle: I would advise them to do their research if they’re considering hiring a content/digital marketing company and ask them lots of questions about what they do, why they do it, what they can expect pertaining to frequency of communication, etc.
Luke: Understand the high level of expertise that informs content marketing. There are also two levels to it: strategy and practice. You need to be able to strategize about what content is compelling to your audience and write it in a way that maintains this intent.
Content in marketing covers everything from landing page copy to blogs, and more. If you have questions about what our content team can do for your business, get in touch with a member of the Uptick Marketing team today!
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